When I first started getting post-event emails from the UFC, I was kinda surprised. Normally they’re like hookers – they advertise the goods but once they get your money they’re gone, leaving only shame behind. Until the next chance they get to take your money. But I guess someone got hired that realized it’s not enough to just advertise your cards, you gotta advertise the results as well or people won’t know what the fuck went on. Which in turn makes it harder to sell the matchups on the next cards. Pretty smart idea, although I’m not too hot on the bullshit they’re trying to peddle as truth.
The biggest one that jumps out to me is “Jon Fitch Steamrolls Chris Wilson”. I’m not going to deny that Fitch won the fight, but unless Jon gave Chris some tasty chinese steamrolls at the post-fight dinner, the UFC’s statement is absolute bullshit. Of course, when they’re pumping Fitch up for a title shot I guess they can’t really say “Fitch Struggles with UFC Virgin”. Not quite as good of a selling point.