Last year, everyone was paying so much attention to troublesome ratings and pay per view sales numbers that no one noticed how much slower ticket sales were moving. Not this year as Dave Meltzer has already sounded the alarm on the Ronda Rousey show and is now doing the same for the UFC’s Sao Paulo event:
We don’t have a number for 1/19 in Sao Paulo, Brazil, but it’s not close to sold out nor very big. That surprises me since it’s the first time UFC has been in that city, and even though it’s a weak card (Michael Bisping vs. Vitor Belfort on top with nothing else star power wise on the show other than Daniel Sarafian who came off TUF Brazil), I’d have thought first time in Sao Paulo would be an immediate sellout. The 11,000-seat arena is less than half sold with less than two weeks to go.
Depending on how you look at it, this is either extra surprising because Brazil is supposed to be the promised land for the UFC right now or not surprising at all given the weak card. If the UFC was hoping they’d be able to anchor weak shows with one good main event fight, this might teach them otherwise. Or maybe ticket sales pick up this week and Dave Meltzer becomes Chicken Little crying about the sky falling.