Jesus fuck. Another month, another round of statements from Dana White about how the HBO deal is ‘oh so very close to being done’. Let me be the one to say it: no one gives a flying fuck. Dana White is so obsessed with getting this deal done as a feather in his cap that he’s lost perspective on the situation. HBO might have been the gold standard for cable entertainment 10 years ago, but now it’s just a home for sitcoms where the characters can say ‘Fuck’.
So why the hell is Dana so adamant about subjecting us to an HBO-controlled UFC product? I have no issue with the idea of getting on HBO simply to block any other MMA organization from landing the deal. But to basically put HBO up on this pedestal like it’s the greatest thing since sliced bread is dumb. Spike TV is in 90 million homes compared to HBO’s 45 million. Spike treats the UFC like the crown jewel of the network, while over at HBO you can’t throw a rock without hitting an executive who’s shit on MMA. And trust me, I spent an entire weekend over there throwing rocks. It felt good.
If the UFC wants to continue to grow, they have to continue to improve the quality of the shows which reach the most new viewers. They seem to understand this … how else can you explain the awesomeness that is UFN11, and of course UFC75? So what the hell is up with Dana White continuing to massage HBO’s flaccid member? What’s the point of moving your bigger shows to a smaller audience in a corporate environment where no one respects the sport?