(funny enough, these girls apparently own the belt just as much as the guys who win them)
The story of the UFC threatening to sue Tito over wearing his UFC belt on the cover of his book just gets better and better. MMA Payout has the clause in the UFC contract relating to the use of the belt:
Unless Fighter receives prior written approval from ZUFFA, Fighter shall not utilize any of ZUFFA’s intellectual property rights, including, but not limited to, the names and marks “Ultimate Fighting Championship,” the “Octagon,” “Ultimate Fighting,” “Ultimate Fighter,” and any logos, pictures or other representations of ZUFFA’s intellectual property.
Without limiting the scope of this prohibition, Fighter expressly agrees to not use an UFC championship belt without the prior written approval of ZUFFA, and further agrees that any such belt he obtains is on loan and will at all times remain the property of ZUFFA. Upon ZUFFA’s written request, the belt must be returned within forty-eight (48) hours to ZUFFA. (emphasis added)