Last week Dana White made a comment about future expansion plans, targeting “Germany, the Philippines and Australia next”, making me wonder what the fuck this dude has been smoking. But there IS method to his madness, and if you want to understand what’s going on behind those black, shark-like eyes, look ye unto Wrestlemania for the truthe.
WWE Wreslemania XXIV is currently estimated at 1,058,000 buys (667,000 North American Buys). The event drew 23.8 million in pay per view revenue…All told the event generated $31.3 million in total revenue with an after tax profit of $4.6 million.
667,000 North American buys is barely higher than what UFC 79 did, but WWE did $10 million more in PPV revenue with a worldwide PPV base. Establishing a worldwide PPV base is crucial to long term success. It makes hot periods hotter, and ensures companies stay in business even when times aren’t great. Both Germany and Australia are major sources of international PPV buys for WWE, which is why they are being targeted.
So you can consider the live events in these countries to be extremely expensive advertising campaigns to develop a larger base of PPV customers. Pretty smart, really. Oh, Dana … I’ll never doubt you again!